Purist

As Design Director at Chen Design, we partnered with Purist Collective. I led the creative direction to strategically position and launch a new high end, designer water bottle brand into a highly competitive landscape. The multi-channel brand launch encompassed the development of the brand identity and brand book, packaging engineering and design, tradeshow booth, launch campaign, as well as social media, video, lifestyle, and product photography.

Agency: Chen Design | Role: Design Director, Art Director