Grove Co. x Drew
Drew Barrymore was Grove’s first-ever Global Brand and Sustainability Advocate. After joining forces with this amazing woman, I led the campaign creative direction and on set art direction to support all assets and design for Grove’s marketing channels. Her partnership included the launch of her tropical inspired product line, Fresh Horizons, as well as ongoing social and marketing channel activations.
Grove Collaborative | Role: Associate Creative Director, Art Director
Fresh Horizons Product Launch
Grove Co. partnered with Drew on a limited edition product collection. Taking a fresh modern approach, using immersive tropical scent notes, and inspired by Drew’s own artwork, I led the marketing creative direction. This project included a product launch and ongoing marketing support in all channels including support with retail partners like Target.
