Grove Co.
While working at Grove Collaborative, I led the visual marketing creative for Grove’s house consumer product brand, Grove Co. Like all growing brands, Grove Co. continued to visually evolve and pivot as marketing and business strategies changed. Starting in 2023, I led the visual marketing refresh. I successfully led comprehensive multi-channel product launches and seasonal campaigns, supported creative needs for Grove Co.’s retail partners like Amazon and Target, and provided core brand assets. In close collaboration with copy, brand, and marketing teams and leveraging performance results, we built a strong, bold, and energetic brand to connect with our customer and enhance retention and engagement across all digital marketing channels.
Holiday Product Launch Campaign
Grove Co. launches new products seasonally. For the winter holiday seasons, I directed product campaigns that reached deep into the customers emotional love of the magical and sparkly winter season as they decorate and prepare their homes for guests, entertaining, and giving.
