John Masters Organics
As Design Director at Chen Design, I spent over two years building and visually defining organic beauty John Masters Organics. From photo and video shoots, refining the global packaging design system, brand book development, and executing international store events for the Japanese market, I built a strong partnership with the client that strengthened global brand recognition and grew the sales and customer engagement for North America.
Agency: Chen Design | Role: Design Director, Art Director
Hibiscus Haircare Launch
After an incredible trip to Japan to meet with the international marketing team and gain insights into the Japanese market and competitive landscape, I led the Chen Design creative and production team in executing a robust and experiential in-store and digital campaign to launch the brand's new Honey Hibiscus Haircare line for both Japan and US stores.
